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Featured

Five AI Mistakes African SMEs Make (And How to Avoid Them)

AI promises everything. Most African SMEs end up with expensive subscriptions to tools they barely use. Here is the pattern we see, and the thinking that prevents it.

1 June 2026·6 min readRead →

“The most expensive mistake isn't choosing the wrong tool. It's solving the wrong problem.”

Ubuntu & Tech

Ubuntu as a Technology Philosophy: Why African Values Make Better Systems

The Ubuntu philosophy is not a marketing tagline. Applied to system design, it produces technology that is genuinely different — more resilient, more humane, and more honest about what it cannot do.

5 minRead →

Practical Guide

How to Brief a Tech Consultant Without Wasting Their Time (or Yours)

Most failed tech projects don't fail because of bad execution. They fail because of bad briefing. What to include, what to leave out, and the one question your brief must answer.

4 minRead →

Intelligence Brief

Why We Build in East London: The Case for Distributed African Tech

Building a consulting and technology company from East London, Eastern Cape is a deliberate choice. Here is why it matters — for us, and for the businesses we work with.

4 minRead →

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